en

PLAY

Task

Generate an impulse at the last stage of a sale, which provokes a purchase of accessories expanding the basic product.

Solution

Key exposure locations were selected after an analysis of a purchase process. 1 screen was installed on the desk of every customer advisor, displaying strong and dynamic materials promoting products in the accessory range.

Effects

1500 operating screens

reaching 1.1M viewers a month

Sales increase by 13% for selected products from Play offer, presented on the screens.

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