Generate an impulse at the last stage of a sale, which provokes a purchase of accessories expanding the basic product.
Key exposure locations were selected after an analysis of a purchase process. 1 screen was installed on the desk of every customer advisor, displaying strong and dynamic materials promoting products in the accessory range.
1500 operating screens
reaching 1.1M viewers a month
Sales increase by 13% for selected products from Play offer, presented on the screens.