CASE STUDY Play

We have implemented over 1500 screens at Play stores. We are also managing the audio zone in 240 stores of this network.

Task

Generate an impulse at the last stage of a sale, which provokes a purchase of accessories expanding the basic product.

Solution

Key exposure locations were selected after an analysis of a purchase process. 1 screen was installed on the desk of every customer advisor, displaying strong and dynamic materials promoting products in the accessory range.

Effects

Sales increase by 13% for selected products from Play offer, presented on the screens.

Our realizations

VSG Poland
ul.Franciszka Klimczaka 1
02-797 Warszawa

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