The advertising market needs media that will not only be well-matched to the recipients, but also will also influence their involvement and DOOH could be characterised by those features.
DOOH, i.e. Digital Out Of Home is an innovative digital communication channel addressed to recipients located outside home. The importance of DOOH systems is essential because it is able to reach with its message virtually, anywhere the recipient is. DOOH systems consist of 2 elements. The first of them – hardware – that is computers, servers and screens enabling communication between devices. The second – software – which is managing published content.
There are many advantages of using DOOH systems, including: