In addition, Maison Research House conducted a survey, the results of which are surprising – 91% of respondents admit that they decide to shop in stores where music is being played the speakers. TNS OBOP dots the i’s and shows that every second customer’s rating of the store was influenced by music. Now sit back and think about whether audiomarketing is just another fantasy in the advertising industry, or a revolutionary method to increase sales, attract new customers and a chance to build loyal relationship with our current clients? Reading this article, you only hear silence or pleasant sounds of music? Audiomarketing – not a pipe dream, but a great marketing tool for your business.