DOOH, i.e. Digital Out Of Home is an innovative digital communication channel addressed to recipients located outside home. The importance of DOOH systems is essential because it is able to reach with its message virtually, anywhere the recipient is. DOOH systems consist of 2 elements. The first of them – hardware – that is computers, servers and screens enabling communication between devices. The second – software – which is managing published content.

Contemporary marketing allows you to reach consumers through a variety of solutions – ambient advertising, viral, buzz, storytelling, unconventional content, native ads. These are just examples that the creative departments reach for in cooperation with the brand. The market is extremely dynamic, trends change almost every day, and the promotion of services or products of a particular company cannot wait and must attract. Therefore, it is worth leaning over a modern digital medium – advertising on LCD monitors is a response to the needs of consumers.

The LED video screen is a modern video carrier with LEDs, which is part of the digital communication, filling both outdoor and LED indoor spaces. It strongly supports the digital signage marketing area. What makes LED screens gain a significant advantage over even large-format plasma screens? First of all, they are distinguished by perfect image visibility despite the prevailing weather conditions, e.g. sunlight and clarity, which is affected by greater brightness of the screen. What is more, the installation is possible both inside and outside of buildings (indoor LED screen).