In addition, Maison Research House conducted a survey, the results of which are surprising – 91% of respondents admit that they decide to shop in stores where music is being played the speakers. TNS OBOP dots the i’s and shows that every second customer’s rating of the store was influenced by music. Now sit back and think about whether audiomarketing is just another fantasy in the advertising industry, or a revolutionary method to increase sales, attract new customers and a chance to build loyal relationship with our current clients? Reading this article, you only hear silence or pleasant sounds of music? Audiomarketing – not a pipe dream, but a great marketing tool for your business.

It all started with … Swedish irritation. In 1956 in Sweden a certain Ake Ehrlund decided to take matters into his own hands and solve the problem of queues at the baker’s. His concept of a system based on numbers has quickly gained popularity. It can be safely said that Swedish flour has resulted in solid e-bread, which is today one of the most advanced queuing systems in the world, and is still being improved and it invariably facilitate the functioning of many institutions.

DOOH, i.e. Digital Out Of Home is an innovative digital communication channel addressed to recipients located outside home. The importance of DOOH systems is essential because it is able to reach with its message virtually, anywhere the recipient is. DOOH systems consist of 2 elements. The first of them – hardware – that is computers, servers and screens enabling communication between devices. The second – software – which is managing published content.